Melania Trump releases first NFT, launches blockchain technology venture

Proceeds from the sales of the NFT will benefit the former first lady's Be Best initiative
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Melania Trump
First Lady Melania Trump
(Photo by Alex Wong/Getty Images)

Former first lady Melania Trump is joining the very hot world of cryptocurrency with the announcement of an NFT platform that will release NFTs (non-fungible tokens) periodically on her website

Trump's first NFT, titled "Melania's Vision," will be available for a limited time, from Thursday until Dec. 31. Part of the proceeds will go to aiding children aging out of the foster care system "by way of economic empowerment and with expanded access to resources needed to excel in the fields of computer science and technology," read a release about the endeavor.

"I am proud to announce my new NFT endeavor, which embodies my passion for the arts, and will support my ongoing commitment to children through my Be Best initiative," Trump said. "Through this new technology-based platform, we will provide children computer skills, including programming and software development, to thrive after they age out of the foster community."

The initial NFT offering by artist Marc-Antoine Coulon uses watercolor art and "embodies Mrs. Trump's cobalt blue eyes, providing the collector with an amulet to inspire."

The platform, which is being powered by Parler, will utilize the Solana blockchain protocol and is accepting both SOL cryptocurrency and credit card payments. A second NFT is scheduled to be released in January 2022, which will include three elements, "digital artwork, physical artwork, and a physical one-of-a-kind accessory."