GOP running Spanish ads to capitalize on Hispanic swing away from Dems
President Joe Biden's support from Hispanics has continued to plummet with a mere 24% approving of his job performance
The Republican National Committee on Friday unveiled a campaign ad in Spanish targeting Hispanic voters in swing states.
The ad targets vulnerable Senate Democrats over the economy and will run over the Fourth of July weekend in Georgia, Nevada, Arizona, and Pennsylvania, according to The Hill.
Democratic Sens. Raphael Warnock, Catherine Cortez Masto, and Mark Kelly, face tough reelection bids this year in the swing states of Georgia, Nevada, and Arizona respectively.
Pennsylvania Democratic Lt. Gov. John Fetterman faces GOP Senate candidate Dr. Mehmet Oz in that state's race to replace retiring GOP Sen. Pat Toomey.
Beginning with a nostalgic exposition of the "American Dream," the video, goes on to blame Democrats for allowing the hope for a better life it offers to "become a relic of the past."
It goes on to highlight the rising cost of food and other goods as inflation takes its toll on the economy. Average consumer prices rose 8.6% in May, the largest single month increase since 1981.
"We, the people, deserve something better," the ad concludes.
Renewed Republican efforts to court the Latino community comes after Republican Mayra Flores claimed victory in a June special election to fill the seat of Texas's heavily Hispanic 34th Congressional District.
Flores's win made her the first Republican to represent the district since Reconstruction and the first Mexican-born woman elected to Congress.
President Joe Biden's support from Hispanics has continued to plummet with a mere 24% approving of his job performance in a June Quinnipiac University poll. The same poll showed only 20% supported his handling of the economy while 68% disapproved.