MyPillow founder Mike Lindell on Tuesday officially announced his campaign to be chairman of the Republican National Committee.
The businessman rose to political prominence as a stalwart supporter of former President Donald Trump and has levied criticism against incumbent RNC chairwoman Ronna McDaniel.
Announcing his campaign via email, Lindell said "[o]ur party has lost credibility with the base of the Republican Party and with donors. The RNC's leadership's strategy of 'business as usual' has been a disaster not only for the Party but even more importantly it has been disaster for the Country as Democrats pursue their woke socialist agenda."
"With 3 failed election cycles under Ronna McDaniel, we must change course now," he continued. "The People of our Country are begging us to lead. For that reason and more, I am excited to announce I am running for Republican National Committee Chair."
Lindell went on to cite his record as a businessman and asserted that his experience in the private sector had armed him with the skillset to effectively manage a successful political party.
He will join conservative lawyer Harmeet Dhillon in attempting to oust McDaniel. Over the weekend, Dhillon secured the key endorsement of RNC member Morton Blackwell.
McDaniel, for her part, has lost the support of the Texas and Arizona Republican Parties, and has faced mounting pressure to step down. New York Republican Rep. Lee Zeldin had attracted support for a leadership bid after nearly toppling New York Democratic Gov. Kathy Hochul during the November midterms, but ultimately opted against such a move.