NY AG Letita James sues world’s largest beef producer for allegedly misleading on climate claims

The lawsuit aims to get the Brazilian beef giant JBS USA to stop advertising its goal of “net zero by 2040” and pay penalties.

By Kevin Killough

Published: February 29, 2024 1:56pm

Updated: February 29, 2024 4:32pm

New York Attorney General Letitia James has filed a lawsuit against the world’s largest producer of beef for allegedly misleading the public about its environmental impact.

According to statement from the attorney general's office, James accuses the company, JBS USA, of “green washing.”

The company has said it would achieve net-zero greenhouse gas emissions by 2040. But according to James, by planning to expand its production, it’s misleading the public on its commitment to addressing climate change.

“As families continue to face the daily impacts of the climate crisis, they are willing to spend more of their hard-earned money on products from brands that are better for the environment,” James said.

The lawsuit aims to get the Brazilian beef giant to stop advertising its goal of “net zero by 2040” and pay penalties.

JBS USA didn't respond to requests for comment.