Amazon is reportedly considering rebooting President Donald Trump's show "The Apprentice" and giving the hosting role to his oldest son, Donald Trump Jr., sources told the Wall Street Journal on Wednesday.

The company is supposedly early in the planning process for the reboot and has not yet approached the Trump family, but it comes after Amazon's streaming service began streaming the original program last year.

The news also comes after Amazon bought the streaming rights to first lady Melania Trump's documentary "Melania."

“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” an Amazon spokesman told the Wall Street Journal, adding that the show is not in active development.

The Trump family has not commented on the potential reboot, but the original program, which launched the president to national fame, aired its first season in 2004 and drew over 20 million viewers a week in the first season alone.

The move is in line with Amazon MGM Studios head Mike Hopkins' push to broaden the streaming platform's appeal and help it stand out from competitors like Netflix and Disney+. One way Hopkins has helped the platform stand out is by appealing to a faith-based audience with Biblical shows like "The Chosen" and "House of David." 

Misty Severi is a news reporter for Just The News. You can follow her on X for more coverage.