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MyPillow auctions off equipment amid sales drop, CEO blames cancel culture

The CEO called the development "a massive, massive cancellation."

Published: July 11, 2023 8:16pm

Updated: July 11, 2023 10:46pm

MyPillow is selling off much of its equipment and subleasing its manufacturing facilities as the company continues to lose retailer support due in part to CEO Mike Lindell's controversial positions on the 2020 presidential election and his conservative political advocacy.

Lindell has faced multiple lawsuits stemming from his election fraud claims. A court in April ordered him to pay $5 million to a software forensics expert who debunked some of his claims as part of a "Prove Mike Wrong" contest. He also faces a sizeable lawsuit from Dominion Voting Systems for defamation, The Hill noted. That case is currently ongoing.

The company has lost $100 million in annual sales following the removal of its products from several major retailers, Lindell told the StarTribune. Walmart, Bed Bath & Beyond have all removed MyPillow products from their shelves over Lindell's election fraud claims.

The CEO called the development "a massive, massive cancellation."

"We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us," he added.

He further attributed the sublease of manufacturing space due to changing demand. The company has witnessed a shift to direct sales rather than retail sales in the wake of the development, which he says requires different packaging. He offered a comparable explanation for the auctioned equipment.

Ben Whedon is an editor and reporter for Just the News. Follow him on Twitter.

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