Biden camp announces $50 million anti-Trump ad buy focusing on his legal woes

Biden and Trump are expected to first square off in a 90-minute debate on June 27, which will be hosted by CNN.

Published: June 17, 2024 1:40pm

The Biden campaign on Monday announced a $50 million ad campaign focusing on former President Donald Trump's legal woes, including his criminal conviction in Manhattan District Attorney Alvin Bragg's hush money case.

Trump was found guilty last month on 34 counts of falsifying business records in connection with a 2016 payment his then-attorney, Michael Cohen, made to Stormy Daniels. He is scheduled to face sentencing in July and has vowed to appeal the verdict.

Heading into the first debate, which will take place later this month, the campaign hopes to highlight Trump's conviction and other cases. The ad buy will include investments in TV, print, radio, and digital ads, according to the Washington Examiner.

One ad, entitled "Character Matters," points to Trump's New York criminal conviction, as well as a civil trial verdict in E. Jean Carroll's case, and an unrelated civil case involving financial fraud.

"In the courtroom, we see Donald Trump for who he is. He's been convicted of 34 felonies, found liable for sexual assault, and he committed financial fraud," the ad states. "Meanwhile, Joe Biden's been working, lowering healthcare costs and making big corporations pay their fair share. This election is between a convicted criminal who's only out for himself and a president who's fighting for your family."

“The ad makes clear that Trump’s status as a convicted felon isn’t just a label — it’s a reflection of a spiraling and unhinged man who will do anything for power, revenge, and retribution,” the campaign said in a press release. “‘Character Matters’ draws a sharp and startling contrast to President Biden, who is focused on improving the lives of hardworking Americans, lowering costs, and taking on corporate greed, forcing big corporations to pay their fair share.”

Biden and Trump are expected to first square off in a 90-minute debate on June 27, which will be hosted by CNN.

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