Anti-Trump Republicans make multi-million dollar swing state ad buy

Collectively, the targeted states boast more than enough electoral votes to swing the election.

Published: September 3, 2024 11:46am

A group of anti-Trump Republicans on Tuesday launched a major ad campaign against the former president in key swing states.

Republican Voters Against Trump committed $11.5 million toward the effort, which will target audiences in Pennsylvania, Michigan, Wisconsin, Arizona, and the second congressional district of Nebraska, The Hill reported. Nebraska allocates its electoral votes by district and the second district broke for President Joe Biden in 2020.

“We help elevate the voices of these disaffected Republicans and build a permission structure for many other traditional GOP voters to reject Donald Trump and his MAGA movement, even if it means voting for Democrats with whom they might have policy differences,”  RVAT Executive Director Sarah Longwell told the outlet.

Of the $11.5 million, $4.5 million will go to Pennsylvania, where Harris maintains a narrow, 0.5% lead in the RealClearPolitics polling average.

$3 million will go to Michigan, where Harris leads by 1.1%. A further $2.2 million will go to Wisconsin while $1.5 million will go to Arizona. Harris leads by 1.4% in Wisconsin, though Trump leads by 0.5% in Arizona.

Collectively, the targeted states boast more than enough electoral votes to swing the election. The RCP electoral projection, however, currently projects Harris to win 270 electoral votes to Trump's 268, handing Harris the Nebraska district. $375,000 of the ad buy will go to that swing constituency, which could tip the election by itself.

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