Consumers' Research sounds 'woke alert' on Chamber of Commerce

"Woke alerts" are a series of notifications from Consumers' Research that serve to draw attention to organizations and businesses pushing political agendas.

Published: December 10, 2025 2:00pm

Watchdog group Consumers' Research on Wednesday sounded a "woke alert" on the Chamber of Commerce over its support for diversity, equity, and inclusion (DEI) initiatives and climate policies.

"Woke alerts" are a series of notifications from Consumers' Research that serve to draw attention to organizations and businesses pushing political agendas.

The latest such alert takes aim at the Chamber of Commerce, asserting that it had become the "largest and wokest" of the business advocacy organizations.

"For years, it has been pushing woke policies such as Diversity, Equity, Inclusion (DEI) and the far-left climate agenda, so it’s no wonder it is also supporting legislation in Congress that helps woke companies while hurting consumers," the alert reads.

Consumers' Research Executive Director Will Hild called the COC "one of the biggest engines driving woke corporate America."

"Once a voice for small businesses and Main Street, the Chamber now advocates for DEI mandates, ESG investment schemes, and radical climate policies that punish consumers," he added. "They have strayed far from their original mission of advocating for free markets in favor of a political agenda. Now, that the Chamber has made itself a leader in pushing woke policies in corporate boardrooms, it should come as no surprise that they are also supporting legislation to cripple litigation finance, one of the few tools consumers have to hold woke corporations accountable for pushing political ideology."

Ben Whedon is the Chief Political Correspondent at Just the News. Follow him on X.

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