Ford lost nearly $49,000 on each electric vehicle it sold in 2024
While Ford remained profitable, it's electric vehicle business lost $5.1 billion in 2024.
Ford Motor company continued to get hit with losses on its electric vehicle business in 2024, according to a new company investors report.
The report released Thursday shows a loss of $1.4 billion on 37,000 vehicles in its Model-e section for the fourth quarter of last year, bringing its total losses on EVs to $5.1 billion in 2024. The company sold 105,000 electric vehicles in 2024, for a loss of $49,000 per EV.
The company remained profitable due to earnings on its other businesses, including Ford Blue section, which constitutes its gas-powered lines, and Ford Pro, which is its fleet services section. The company reported a $2.1 billion EBIT in the fourth quarter of 2024, and a $10.2 billion EBIT for the full year, surpassing Wall Street expectations.
The company reported $5.3 billion EBIT for the full year on its Ford Blue section, and $9 billion for the full year on its Ford Pro section.