Twitter sign removed from San Francisco HQ after rebrand to 'X'

A “Twitter” sign at the company’s headquarters in San Francisco was removed from the building on Monday after owner Elon Musk announced a rebranding to the letter X. On Sunday, Musk said the X.com website now be redirected to twitter.com. He later tweeted a photo of a large stylized X logo projected on the building in San Francisco.

“Our headquarters tonight,” he wrote. According to the New York Times, “X logos were projected in the cafeteria, while conference rooms were renamed to words with X in them, including ‘eXposure,’ ‘eXult’ and ‘s3Xy.’”

Credit: Taylor Tabb via Storyful