DoorDash is reportedly in the advanced stages of discussing a purchase of Instacart, in an estimated $17 billion deal that could take place as early as this week.

The exact price tag was not clear, but a source told Reuters on Monday that the deal would value the grocery-delivery platform at about $17 billion. The deal could be finalized on Wednesday, but there is no guarantee it will come together.

The potential deal comes as the food delivery industry has been grappling with rising labor costs, tighter regulations regarding delivery workers ​and higher competition after the surge in online ordering faded after the COVID-19 pandemic. 

Uber, which was previously in talks to acquire Instacart, recently purchased Postmates ​and Delivery Hero, while DoorDash bought Deliveroo. 

DoorDash and Instacart have not publicly commented on the potential deal so far.

Misty Severi is a news reporter for Just The News. You can follow her on X for more coverage.