M&M's signature characters to be given makeovers, become 'more inclusive'

The iconic brand has used the M&M's characters to promote the product for decades.

Updated: January 20, 2022 - 4:02pm

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The maker of M&M's candy has announced that its globally recognizable characters are about to be revamped in light of modern standards and will each receive more "nuanced personalities."

Mars Incorporated, the company behind the colorful, crunchy chocolates, announced Thursday a new "global commitment to creating a world where everyone feels they belong and society is inclusive."

As part of the new mission, Mars said its M&M characters, who have been popular commercial figures for decades (M&M's were first released in 1941) will receive fresh, new appearances.

The green M&M, who famously poses seductively in a pair of white go-go boots, will now sport a pair of sneakers, according to the company. On the candy's website, a description of the female candy character says her "best quality" is "being a hypewoman for my friends."

In releasing the revamped characters, Mars said the tonal shift is meant to project a "voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester, wit and humor."

Over recent months and years almost every aspect of America — from school, to sports to business — has addressed the issue of whether it is inclusive enough. 

"As one of the world's most iconic candy brands, who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M's?" said Cathryn Sleight, the chief growth officer at Mars Wrigley.