Turning Point USA Super Bowl halftime show draws roughly 6.1 million viewers: reports

The official viewership numbers for Bad Bunny's halftime show performance have not yet been released

Published: February 9, 2026 12:30pm

Updated: February 9, 2026 12:43pm

Turning Point USA's alterative Super Bowl halftime show drew millions of viewers, according to news reports Monday.

Puerto Rican singer Bad Bunny headlined the NBC-hosted Super Bowl 60 show on Sunday that featured special appearances by artists such as Lady Gaga and Ricky Martin, the Cincinnati Enquirer reported.

The official viewership numbers for his halftime show performance have not yet been released. The Enquirer didn't immediately receive a response to a request for comment from Nielsen Media Research.

After Bad Bunny was announced to perform at the Super Bowl, Turning Point USA announced that it would host an alternate performance titled the "All-American Halftime Show."

Turning Point USA's show, which ended later than Bad Bunny's performance, drew as many as 6.1 million concurrent viewers on its YouTube Channel, The Athletic reported. According to USA Today, the alternative show drew around 5 million viewers on YouTube during the head-to-head window.

The "All-American Halftime Show" was also broadcast on Christian network TBN. The Enquirer didn't immediately receive a response to a request for comment from TBN on viewership totals.

The show was originally intended to be streamed on Turning Point USA's X page, but the group said that "licensing restrictions" prevented it from happening. The "All-American Halftime Show" featured performances by Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.

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