Rumble CEO says that music may start being promoted and released on alternate platforms

Chris Pavlovski, the CEO of Rumble, says the future of streaming and promoting music and movies is starting to go to alternate platforms such as Rumble and TRUTH Social.

Country music singer John Rich had released his hit song, "Progress," on those two platforms and it became the number one song in the country for 12 days.  

"We're seeing a new market emerge where everyone wants to kind of control their own destiny and have independence and not have the middlemen control their content and control them," Chris Pavlovski said on the Tuesday edition of the "Just the News, Not Noise" TV show.

Pavlovski talked about the importance of independent creators being able to own their own content and have control without someone stepping in.

"We're really seeing this as a major opportunity for Rumble and Locals to really move the creative economy forward and give independence to creators, whether it's musicians and artists or movies," Pavlovski said. 

"Everyone can place their content and be able to sell their content to their fans and we don't think anyone else should get involved in that," he continued.

While Rumble was launched in 2013, Pavlovski said that the company started becoming more "cancel-proof" in 2020 and 2021.

"One of the most important parts of the business is making sure that we're cancel-proof — making sure that no one can touch us," Pavlovski explained. "And being able to operate under our own environment without someone else imposing their environment on us."