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Elon Musk says Twitter to change logo to 'X'

Musk pinned a 3-second video to the top of his timeline featuring a neon X icon flashing back to the bird logo.

Published: July 23, 2023 8:58am

Updated: July 23, 2023 6:49pm

Twitter CEO Elon Musk said Sunday that he plans on changing Twitter's logo from its iconic blue and white bird to an "X" in what would be the latest major change to the social platform since he bought it last year. 

"And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted shortly after midnight Sunday, adding in a separate tweet a few minutes later: "If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow."

Before 1 a.m. ET, Musk pinned a 3-second video to the top of his timeline featuring a neon X icon flashing back to the bird logo.

Musk has shown a fondness for the letter X. He founded PayPal in 1999 under the name X.com. In 2002, he founded the company SpaceX. In 2015, his company Tesla started producing the Model X SUV. In 2020, Musk named his son "X Æ A-Xii," which he says is pronounced "Ash." Earlier this year, he launched xAI, an artificial intelligence company Musk says he launched to "understand the true nature of the universe."

Other major changes to Twitter since Musk's takeover include how users earlier this month were temporarily limited on the number of tweets they can read. In May, Musk picked NBCUniversal executive Linda Yaccarino to be Twitter's next CEO.

Madeleine Hubbard is an international correspondent for Just the News. Follow her on Twitter or Instagram.

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