In growing boycott, Coca-Cola, Hershey, Honda pledge to hit pause on Facebook advertising

Corporations are protesting alleged flaws in the company's content moderation policies.

Updated: June 29, 2020 - 10:25am

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Coca-Cola, Hershey and Honda have agreed to roll back advertising on Facebook through July, part of a coordinated campaign to force the tech giant to enact stricter content-moderation policies on its platform. 

The "Stop Hate for Profit" campaign argues that Facebook has "turned  a  blind  eye  to  blatant  voter  suppression," "allowed  incitement  to  violence  against  protesters  fighting  for racial justice in America," partnered with conservative news outlets with "records of working with known white nationalists," and in general promoted "hate, bigotry, racism, antisemitism and violence."

Dozens of businesses have also agreed to the boycott including the Mozilla, North Face, REI and Verizon. 

The boycott, a project of the Anti-Defamation League, offers several tips it argues will help Facebook "provide more support to people who are targets of racism, antisemitism and hate."

Among them: "Create internal mechanisms (for every media format on every Facebook platform) that automatically remove all ads from content labeled as misinformation or hate," the creation of "an internal mechanism to automatically flag content in private groups associated with extremist ideologies," and the development of "a separate moderation pipeline for users who express that they have been targeted because of specific identity characteristics such as race or religion."