After enduring years of media antagonism, Trump seeks to disrupt industry with his own platform

Former president taps big-name Hollywood producer to lead media conglomerate, promises TRUTH social platform will be live soon.

Published: October 20, 2021 11:31pm

Updated: October 21, 2021 12:18am

Russia collusion. Afghanistan bounties. Lafayette Park. The Wuhan lab. Lifetime bans from Twitter and Facebook. 

After years of enduring antagonistic and sometimes inaccurate media treatment of himself and his supporters, Donald J. Trump has decided to build his own media empire, complete with a subscription TV network and social media platform that promises to eschew censorship and embrace traditional American values.
The 45th president announced Wednesday night the formation of the publicly traded Trump Media & Technology Group, whose first public asset promises to be a new social platform called TRUTH Social.

"I created TRUTH Social and TMTG to stand up to the tyranny of Big Tech," Trump said in a statement announcing the network. "We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced. This is unacceptable. I am excited to send out my first TRUTH on TRUTH Social very soon."

The social app is expected to launch in November and be fully operational by the first quarter of 2022.

Trump said he'll also be launching a subscription news and entertainment platform, which he promises will feature "non-woke" content.

The new media group has tapped as its leader Scott St. John, the executive producer of popular programs "Deal or No Deal" and "America's Got Talent," who has produced more than 1,000 hours of network and cable TV.

The network is designed to "give a voice to all" and form "a rival to the liberal media consortium," Trump said.

Jason Miller, a former Trump adviser and the CEO of GETTR social media, unsuccesfully negotiated to get Trump to join his platform. But he offered his support to his former boss for starting the new endeavor.

"Congratulations to President Trump for re-entering the social media fray!" Miller wrote in a statement. "Now Facebook and Twitter will lose even more market share. President Trump has always been a great deal-maker, but we just couldn't come to terms on a deal." 

Mainstream media reporters mocked the announcement, continuing to remain decidedly un-neutral on all things Trump.

"If you didn't know, would you think this was real or parody?" Washington Post National Correspondent Phillip Bump tweeted out.

Unlock unlimited access

  • No Ads Within Stories
  • No Autoplay Videos
  • VIP access to exclusive Just the News newsmaker events hosted by John Solomon and his team.
  • Support the investigative reporting and honest news presentation you've come to enjoy from Just the News.
  • Just the News Spotlight

    Support Just the News