Trump, White House hit record 200 million combined social media followers

Trump's more than 200 million social media followers far surpasses rival Joe Biden's 12 million

Updated: July 23, 2020 - 12:00pm

President Trump and his White House social media profiles surpassed the 200-million-follower mark at the height of the coronavirus pandemic, according to tallies provided to the Just the News by the White House.

The combined number of 206 million far surpasses the roughly 12 million social media followers for Democratic presidential rival Joe Biden. 

The 206 million figure was reached on April 20 and includes 83.8 million on Trump's personal Twitter account, 30.8 million on the @POTUS Twitter account and 23.9 million on the @WhiteHouse account. The figure also included 30.1 million Facebook followers on the president's personal account and 10.62 million on the White House account.

On the same date, President Trump had 21 million Instagram followers, and the White House had 6.4 million on the platform.

Trump's ability to access both his personal brand and White House social media assets illustrate the powers of the bully pulpit that come with incumbency.

The White House also released data comparing Trump's strong Twitter following with other world leaders and his strong Twitter engagement relative to them.

Most Followed World Leaders
(White House/Twitonomy.com)
Twitter Data from June 1, 2020

 


 

Most Effective World Leaders on Twitter
(White House/Twitonomy.com)
Twitter Data from June 1, 2020

 

 

As President Trump seeks to remove special exemptions from liability for social media platforms exhibiting political bias, a raft of smaller competitors are rising, promising more freedom of speech than such giants as Twitter, Facebook and YouTube. A number of the new entrants in the market are particularly popular among conservative users, many of whom believe they are singled out for censorship by left-leaning tech companies. They include such platforms as Parler and CloutHub.

Last month, Trump's former campaign manager, Brad Parscale, who has since been moved to the campaign's digital team, reacted to Twitter's decision to attach a "manipulated media" tag to a recent video posted by the president with a tweet reading, "Hey @twitter, your days are numbered," and linking to a post on his Parler.com profile.

Trump is known for his signature, raucous, stadium-sized rallies drawing thousands of in-person supporters to stadiums nationwide. Supporters often stand in line for hours to pack in closely together to clap, cheer, and, presumably, share a few germs. 

But with tight federal guidelines during the coronavirus pandemic recommending that gatherings be capped at just 10 people and state orders to shelter in place, those rallies have been curtailed.

Instead, at-home coronavirus campers are turning to their social media, with the Trump campaign reporting that more than one million viewers participated in each of the campaign’s first two online broadcasts, for coalitions of “Women for Trump Online” and “Latinos for Trump Online.”

The broadcasts airing on Facebook and Twitter have featured such top surrogates as Lara Trump, senior advisor to the Trump campaign and daughter-in-law of the president, Trump campaign political director Chris Carr, and strategic communications director Mercedes Schlapp.

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