Nearly $11 billion spent in political advertising for 2024 elections

United States politicians and their supporters spent a record of nearly $11 billion in political advertising this election cycle, including more than $3 billion on the presidential election alone, AdImpact reported Friday.

The high price tag, which saw Democrats outspending Republicans, is an increase from the $9 billion groups and politicians spent in 2020, according to NBC News. The presidential race saw the highest price tag, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

In the presidential race, Vice President Kamala Harris' campaign, joint fundraising committees aligned with the campaign, and the Democratic National Committee, spent a cumulative $880 million since the start of 2023. Her campaign, allies, and outside groups together spent almost $1.8 billion on advertising.

President-elect Donald Trump's campaign, joint fundraising committees, and the Republican Party spent roughly $425 million on ads. Pro-Republican outside groups plus the campaign spent $1.4 billion.

For the Senate races, Democrats and pro-Democratic outside groups spent $1.4 billion, and Republicans and their groups spent $1.2 billion. But the most expensive race was in Ohio, where Republicans dumped more than $538 million on the race between incumbent Democratic Sen. Sherrod Brown, and challenger Bernie Moreno, who won the race.

House races drew $1.7 billion in ad spending, including $940 million from Democrats and $760 million from Republicans. Control of the House is still in the air, but Republicans are currently leading Democrats with 212 seats to 199.

Misty Severi is an evening news reporter for Just The News. You can follow her on X for more coverage.