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Ramaswamy's campaign stops spending money on TV ads shortly before Iowa and New Hampshire

The campaign stated that money will still be spent on advertising, just not on television.

Published: December 26, 2023 7:13pm

Updated: December 26, 2023 7:20pm

GOP presidential candidate Vivek Ramaswamy's campaign is no longer spending money on TV ads and doesn't have any currently booked, according to an ad tracking firm and the campaign.

For the first week of December, Ramaswamy's campaign spent about $200,000 on TV ads and later on in the month, it dropped to only $6,000 on TV ads, according to NBC News.

The campaign stated that money will still be spent on advertising, just not on television.

“We are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus and turning them out,” the campaign’s press secretary Tricia McLaughlin told the outlet in an interview.

This change comes less than a month before the Jan. 23 New Hampshire primary and the Jan. 15 Iowa caucuses.

“As you know, this isn’t what most campaigns look like. We have intentionally structured this way so that we have the ability to be nimble and hyper targeted in our ad spending,” McLaughlin also said. 

Other GOP primary presidential candidates, including former President Donald Trump, former U.N. Ambassador Nikki Haley and Florida Gov. Ron DeSantis, are still running advertisements on television. 

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