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Ford scales back all-electric F-150 Lightning production in response to weak customer demand

Nearly 4,000 dealerships wrote President Joe Biden in November to say they were struggling to sell the EVs on their lots.

Published: January 19, 2024 12:07pm

Weak sales growth has reportedly prompted Ford to cut production of its all-electric F-150 Lightning pickup truck.

The company says about 1,400 workers would be impacted by the move to the reduced production schedule, according to the Associated Press. The major U.S. automaker announced it will be cutting shifts, transferring about 700 workers and allowing other employees to take early retirement.

Dealerships have been struggling to sell the EVs that automakers are sending. Nearly 4,000 dealerships wrote President Joe Biden in November to say they were struggling to sell the electric vehicles on their lots.

They request his administration scale back its goal of having 50% of all new vehicle sales be electric by 2030.

Energy watchdog Robert Bryce reports every quarter that Ford loses tens of thousands of dollars on each EV it sells.

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