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Watchdog warns against lab grown meat in six-figure ad campaign

The campaign aims to raise awareness about the lack of study on the long-term health impacts of the substance, which is grown using so-called "immortalized cells" that reproduce.

Published: December 14, 2023 3:36pm

The Center for the Environment and Welfare (CEW) is pursuing a major public awareness campaign to inform the public on lab-grown meat, which has gained traction among environmental and sustainability activist groups as an alternative to traditional farming.

"The lab-grown meat sector will continue to face skepticism as consumers learn more about the chemicals, growth factors, and 'immortalized cells' used in manufacturing," CEW Executive Director Jack Hubbard said in a statement. "Our campaign aims to help the public learn the truth behind this experimental product, how it’s made, and the lack of long-term nutritional and health studies."

Some companies promoting both lab-grown meat and even lab-grown dairy products have already received the blessing of the U.S. Food and Drug Administration.

The campaign aims to raise awareness about the lack of study on the long-term health impacts of the substance, which is grown using so-called "immortalized cells" that reproduce.

One leading ad from the campaign depicts a young girl at a science fair enticing the judge to try lab-grown meat, explaining that "immortalized cells replicate in perpetuity, over and over again, meaning they grow like a tumor."

"Then, you bake them with chemicals," the girls says, before offering the judge a taste, which she declines.

The six-figure ad campaign will run on major networks such as Fox and on social media. Additionally, the CEW has created a website specifically for the campaign, labmeat.com, which features sections on both the health and environmental impacts of the artificial substance.

Ben Whedon is an editor and reporter for Just the News. Follow him on X, formerly Twitter.

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