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Plurality of voters say politicization of pro sports will drive down ratings

Less than a third politicalization will drive up ratings

Updated: September 15, 2020 - 5:02pm

A plurality of voters say the increased politicization of professional sports will drive down ratings, according to a new Just the News Daily Poll with Scott Rasmussen.

A total 44% of respondents said that sporting franchises' increased attention to political issues will "lead to less interest and lower ratings," while 29% said it would increase ratings. 

A remaining 27% said they were unsure.

Just the News Poll, Will getting involved in political issues hurt NFL ratings?
Just the News Daily Poll
With Scott Rasmussen


In responses by demographics, a majority of black voters and those who are very liberal said the politicalization would increase ratings. And pluralities of Hispanic voters and Democrats also chose that answer, while 68% of Republicans said politics will drive sports ratings downward. 

Among Independents, just 26% of respondents said the new focus on political issues would drive up ratings. 

The survey of 1,200 Registered Voters was conducted by Rasmussen using a mixed-mode approach from September 10-12.

To see this poll's cross-demographic tabulations, click here

To see this poll's methodology and sample demographics, click here. 

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