Europe

Botticelli’s Venus reimagined as Italy’s newest virtual influencer for tourism campaign

15th century artist Sandro Botticelli’s Venus will brought to life in a new marketing campaign Friday from Italy’s tourism ministry. The Roman Goddess of Love featured in Botticelli’s masterpiece “The Birth of Venus” has been re-imagined as a 21st-century AI influencer, complete with selfies of her eating pizza and riding bikes around Italy on her own Instagram account.

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