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Musk tells advertisers boycotting X: 'Go f--- yourself'

"What this advertising boycott is going to do is, it is going to kill the company," said Musk, the social media platform's CEO.

Published: November 30, 2023 8:04am

X CEO Elon Musk is lashing out at businesses that have paused advertising on his platform over one of his posts considered antisemitic: "Go f--- yourself."

Musk, who recently purchased the platform formerly known as Twitter, made the comment Monday during an interviewed at the New York Times DealBook Summit.

"What this advertising boycott is going to do is, it is going to kill the company," said Musk, according to Fox Business. "And the whole world will know that those advertisers killed the company." 

Top Brands including Disney paused their advertising earlier this month following Musk’s public embrace of an antisemitic conspiracy theory favored by White supremacists, according to CNN

Musk has since apologized for the post but has also filed a lawsuit against "Media Matters" after the media watchdog group put out a report stating that ads on X had appeared next to antisemitic comments.

Musk alleged that Media Matters “completely misrepresented the real user experience” with the report and "misled advertisers," which potentially led to the boycott. 

During the summit, Musk specifically responded to Disney CEO Bob Igor who threatened to pull advertising from X.

"Don't advertise. If someone is going to try and blackmail me with advertising? Blackmail me with money? Go f--- yourself," Musk said.

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