Biden administration likely to file antitrust lawsuit against Google in coming weeks: Report

The Department of Justice is reportedly poised to file an antitrust lawsuit against Google parent company Alphabet, Inc., in the coming weeks, according to media reports. 

Bloomberg said this week that the DOJ is "likely to reject concessions offered by Alphabet Inc., clearing the way for an antitrust lawsuit" to be filed by the federal agency. 

The news outlet cited anonymous sources in writing its report. 

The lawsuit, if it is indeed filed, will come after several years of Google's being investigated by the DOJ over its alleged uncompetitive business practices in the digital realm. The agency has already filed one antitrust suit, in 2020, over Google's search features. 

This new suit would address what regulators believe is Google's unfair advertising and marketing practices. The company pulled down over $30 billion in ad revenue last year; it has divisions in both ad-buying and ad-selling.