After taking billions in government subsidies, GM splurges on EV ads during Super Bowl

After taking billions in local, state and federal government subsidies, General Motors splurged on pricey Super Bowl ads touting its emerging electric vehicle fleet.

An NBCUniversal press release revealed that the cost of a Super Bowl LVI 30-second commercial Sunday night ran up to $7 million.

According to a Good Jobs First analysis, GM has raked in more than $8.2 billion in government subsidies since 2000. 

Among the array of EV commercials that appeared during the Super Bowl were ads for the planned, all-electric Chevy Silverado truck and Cadillac Lyriq. 

GM ran a Super Bowl ad for its Silverado EV that featured a Sopranos theme. "Austin Powers" movie star Mike Myers appeared in a separate GM commercial to promote the company's EV lineup.

According to the Financial Times, states are providing lucrative subsidies to vehicle makers like GM for EV battery production.

In addition to government subsidies, GM had previously collected billions in federal rescue or "bailout" funds in 2008.

GM's press office was not available for comment.

Ford's press office said the company set up a physical exhibit across from the Super Bowl stadium at the LA Convention Center. The company promoted the event on social media using the hashtag #FordElectrifiedTailgate. The tailgate featured Ford's electric F-150 truck.

A spokesperson for Ford told Just the News that the company did not buy Super Bowl ads this year.