Bud Light to buy back unsold beers following Dylan Mulvaney controversy: report

Bud Light reportedly told wholesalers that it will buy back unpurchased, expired beer cases as sales of the brand have lagged after the company sent a beer can to Dylan Mulvaney featuring the transgender influencer's face.

Anheuser-Busch, which owns Bud Light, is trying to make amends with customers angry over the marketing partnership with Mulvaney, The Wall Street Journal reported Sunday.

The brewing company is planning a Bud Light-sponsored veterans group for the first time ever and the brand will be promoted in commercials focusing on the themes of country music and football.

Multiple Bud Light marketing executives were placed on leave following backlash over Mulvaney. 

Sales of the brand have declined by more than a quarter since Mulvaney's Instagram post last month with the custom Bud Light can.

"In the current environment in the social media landscape, you know that consumer brands in different situations might be pulled into the discussion," Anheuser-Busch CEO Michel Doukeris told the Journal. "With one can, one post ... we saw how this grew."

Madeleine Hubbard is an international correspondent for Just the News. Follow her on Twitter or Instagram.