'Woke Alerts' service to warn consumers when companies engage in political activism

In the aftermath of a major marketing controversy in which Bud Light partnered with transgender influencer Dylan Mulvaney and triggered a substantial boycott of the product, one consumer advocacy group has launched a service to warn people of woke practices at major firms.

Consumers' Research this week announced the launch of "Woke Alerts," a digital notification service that informs users when companies engage in political activism. Those who sign up will receive text message updates informing them of such moves.

"In light of the recent direction taken by companies like Bud Light, Jack Daniels, and Bank of America, we are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money," Consumers' Research President Will Hild said in a statement. "We believe companies should focus on their customers and not woke politicians and progressive activists. Nor should they be compelled to act in a certain way based on pressure from ESG extremists."

Beyond a simple alert, the service aims to articulate the motivations of such practices and highlight the interior goings on of those woke firms that may drive activist efforts.

"Woke Alerts will inform consumers not just about a company’s decision to descend into woke activism, but it will offer insights into what’s really behind those decisions, including in some cases, the desire to mask their own objectionable behavior," he continued. "We are encouraging consumers to sign up for Woke Alerts to be notified when companies cave to the woke mob – so they know the brands attacking their values."

Consumers' Research has launched a six-figure ad buy to inform potential users of Woke Alerts.

Ben Whedon is an editor and reporter for Just the News. Follow him on Twitter.