KFC apologizes for promo telling Germans to remember Kristallnacht with cheesy crispy chicken

KFC Germany blamed the message on a bot.

Published: November 13, 2022 1:51pm

Updated: November 13, 2022 2:40pm

Kentucky Fried Chicken apologized for a promotional message telling German customers to remember Kristallnacht, a major event in the Holocaust, with cheesy chicken. 

"It's memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!" the KFC app wrote in an alert banner last week, the BBC reported. 

The fast food chain sent out a message apologizing an hour later.

"We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error," the message said, as translated.

Kristallnacht, or Night of the Broken Glass, occurred Nov. 9–10, 1938, in Germany. Jewish-owned businesses and synagogues were targeted and more than 90 people were killed in what is widely considered one of the first major events of the Holocaust, which ultimately resulted in the murder of more than 6 million Jewish people. 

KFC Germany later blamed the message on a bot and said the "automated push notification" was "linked to calendars that include national observances."

The company said: "We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all."

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