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Kohl's becomes latest department store found selling LGBT pride clothing for infants, children

Some of the merchandise includes shirts with phrases such as "Be Proud" and "Ask Me My Pronouns."

Published: May 29, 2023 6:13pm

Updated: May 29, 2023 6:13pm

Kohl’s has become the latest major retailer that shoppers have found selling LGBT pride clothing and products for infants and children. 

Among the merchandise for LGBT pride month in June, the department store’s website includes a "Baby Sonoma Community Pride Bodysuit set" for young children from age 3 months to 2 years. The outfit includes a lesbian couple with a dog and three children, one of whom is in a wheelchair, and one of the women is holding an LGBT pride flag. 

Additional merchandise includes the "Love Is Love" phrase on pillows, bibs, shorts, candles, a banner, and towels, Fox News reported. There are also shirts with phrases on them such as "Be Proud" and "Ask Me My Pronouns." 

Multiple social media accounts highlighted and criticized the merchandise. The Twitter account "End Wokeness" posted pictures of some of the merchandise, with the caption, “Kohl’s is pushing LGBTQ Pride for literal babies.” 

TPUSA contributor and influencer Morgonn tweeted a video about the merchandise, captioning it with, “Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list. #PrideMonth.” 

Kohl’s became the latest major retailer criticized for LGBT merchandise for kids after calls for boycotting Target began for the same reason. 

Target attracted bad press over a week ago for offering LGBT-themed items for children, which include children's clothing, books, and dog toys. Among the most controversial were "tuck-friendly" swimsuits.

Target's shares have since fallen, making the company lose more than $10 billion in market value in just over a week. The stock losses come after the retail giant made headlines for selling Pride-themed items such as children's clothing, dog toys and books.

Kohl's stock has sunk over 50% over the last year, according to Fox News.

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