Dollar General says economic woes are bringing $100k earners to shop in bargain stores

Discount retail chain Dollar General this week revealed that ongoing economic woes have sent even six-figure earners to hunt for bargains at its nationwide outlets, an ongoing sign of the pressures that inflation and other financial difficulties are placing on consumers. 

Company CEO Todd Vasos said during a retail conference on Wednesday that "the highest trade-in that we've seen [in recent weeks] and the most robust has actually been between the $75,000 and $100,000 group," according to CNN. 

Most of the company's core base, the news network claimed, are consumers who earn around $40,000 a year. 

Dollar General is known for selling both name-brand and generic products at relatively cheap prices, including groceries. It pulled a revenue of over $34 billion during the last fiscal year. 

Founded in 1939 in Kentucky, the company has seen its stock rise steadily over the last several years, including since the start of the COVID-19 crisis, during which its trading numbers jumped notably higher than before and which have stayed elevated since then.