Joe Rogan’s Spotify deal allegedly worth more than $200 million, double than earlier reports
Podcast host has been targeted by activists in recent weeks over several controversies.
Wildly popular podcast host Joe Rogan allegedly received a whopping $200 million contract from Spotify, double the amount initially reported by media.
The streaming media service had picked up Rogan’s show “The Joe Rogan Experience” for what analysts had initially said was a $100 million deal. The podcast has been touted as the most popular in the world, regularly attracting millions of listeners and viewers per episode.
The New York Times this week, meanwhile, reported that the deal was actually worth considerably more than the earlier estimates.
“[T]he true value of the deal that was negotiated at the time, which covered three and a half years, was at least $200 million, with the possibility of more, according to two people familiar with the details of the transaction,” the paper said.
Both Rogan and Spotify have been embroiled in a bitter series of controversies in recent weeks as activists have accused the podcast host—and by extension Spotify—of allowing unchecked COVID-19 “misinformation” on the show.
Rogan has also come under fire for having referenced a racial slur multiple times on past episodes of the show without having self-censored himself while doing so.