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Musk's Twitter Blue verification program brings in 290K users since launch

The service adds a white check inside a blue background to one's account and grants access to other features.

Published: February 8, 2023 5:24pm

Updated: February 8, 2023 5:59pm

Twitter CEO Elon Musk's paid verification service on the platform "Twitter Blue" has attracted 290,000 subscribers since its launch, a meager portion of the platform's monthly users.

Roughly 180,000 U.S. users purchased the service, according to the Washington Times, which cited a study from The Information. That figure stands below 0.5 percent of the platform's monthly users.

The service adds a white check inside a blue background to one's account and grants access to other features. Such a marker was formerly reserved for accounts of noteworthy status, but Musk's paid subscriber system made them available to anyone for a recurring fee.

The service currently charges $8 per month or $7 per month as part of an annual subscription. The service would theoretically generate more than $27 million for the platform annually with the current amount of subscribers, the Washington Times estimated.

Musk debuted the program shortly after taking over Twitter last year, announcing the subscription service as part of his bid to bring the company a measure of financial stability. The initial rollout was beset by technical issues and other problems that led to a temporary suspension before a relaunch.

Ben Whedon is an editor and reporter for Just the News. Follow him on Twitter.

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