Senate Dems prepare major ad blitz to bolster prospects in November

Senate Democrats are facing difficult odds in November in their battle to retain control of the upper chamber, with many incumbent lawmakers facing tough reelection fights, but the party's leadership hopes a well-funded media blitz could tip the needle in their direction.

A number of incumbent Democrats in traditional battleground states face reelection in November, while purple Michigan and Arizona will have open seats due to incumbents retiring. The electoral map this cycle is generally expected to favor Republicans, who will mostly mount reelection campaigns in solidly red states.

But the Democratic Senatorial Campaign Committee told Politico on Tuesday that it plans to spend $79 million on ads to bolster its own candidates come November. The effort will feature an array of ads across multiple mediums, including digital platforms as well as traditional radio and television slots.

Among the Democratic incumbents expected to benefit most form this effort are those in Wisconsin, Pennsylvania, and Michigan, where the DSCC plans to drop $10 million, $8 million, and more than $11 million, respectively.

Republicans, for their part, have set their sights on picking up seats in Montana, Pennsylvania, Ohio, Nevada, Wisconsin, and Ohio, among others. They have further fielded an unexpectedly formidable candidate in deep-blue Maryland in the form of former Gov. Larry Hogan. DSCC leaders, however, are thus far unimpressed with their GOP opponents.

"Senate Republicans' roster of unvetted, unpopular candidates bring disqualifying personal flaws and toxic policy positions to their races — when general election voters learn about them, they’ll see why they should be nowhere near the U.S. Senate," said DSCC Executive Director Christie Roberts.

Democrats currently maintain a 51-seat majority in the Senate.

Ben Whedon is an editor and reporter for Just the News. Follow him on X, formerly Twitter.