Southwest CEO apologized for massive flight cancelations, vow passenger reimbursements

The CEO of Southwest Airlines on Friday morning apologized for the massive cancellations during the recent winter storm in the U.S. and says the company will reimbursed passengers whose flights were cancelled.

"This has impacted so many people – so many customers – over the holidays," CEO Bob Jordan said on ABC's "Good Morning America." "I'm extremely sorry for that. There's just no way almost to apologize enough."

Roughly 15,800 flights Southwest have been canceled since Dec. 22, including 2,362 on Thursday, according to CNN.

Jordan said reimbursements will cover such coast as rental cars, hotel rooms, meals and the booking of customers on other airlines.

The low-fair airline faltered during the storm, east of Rockies, as a result reportedly because of it flight pattern business model and failing to upgrade its technology.  

"We're offering refunds, covering expenses," Jordan also said. "Beyond safety, there is no greater focus at this point than taking care of our customers, reuniting them with their bags, getting refunds processed."

Southwest is expected on Friday to resume its full schedule of flights, CNN also reports, which is about 3,900 daily.

Federal officials are demanding Southwest resolve all of the issues or face financial consequences.