Crowds on Demand CEO Adam Swart talks about the dynamic of outside agitators and “mercenaries” attaching themselves to politic or social justice protests. “There’s no such thing as an organic protest because there’s money behind every movement, whether it’s on the left or right. And in my opinion, that doesn’t negate the fact that people genuinely support a movement,” he says, citing the Tea Party Movement and Black Lives Matter protests as examples.