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Transgender influencer Mulvaney models Nike women's sportswear in post, after Bud Light controversy

The Instagram post was made just days after it was announced Mulvaney had a paid partnership with the beer brand Bud Light.

Published: April 6, 2023 1:57pm

Updated: April 6, 2023 4:45pm

Transgender social media influencer Dylan Mulvaney has post a picture of herself in Nike women's sportswear and says she has a paid partnership with the sneaker giant – a deal that would extend her power in the U.S. marketplace despite the backlash big name brands Bud Light and Kate Spade New York have already faced for deals with her.

"Home for a moment and leaning into cozy workout wear life with @nikewomen's newest Zenvy leggings and Alate bra!," Mulvaney writes in the Instagram post Wednesday. 

The 26-year-old Mulvaney made the post just days after the announcement that she has a paid partnership with the beer brand Bud Light.

Conservatives and others have criticized such partnerships, amid larger concerns about biological women now being marginalized and transgender-ism being pushed upon children in public-school curriculum without parental consent.

Singer Kid Rock posted an Instagram video shortly after Mulvaney's announcement of him firing a gun at boxes of Bud Light beer.

Prior to the Bud Light partnership, Mulvaney began a one with Kate Spade New York, the purveyor of women's clothing. She reportedly has had the deal since fall 2022 and as recently as March 28 posted a video on TikTok of her shopping at Spade's Rockefeller Center store.

Nike did not return a request before the story was posted Thursday to confirm Mulvaney had a paid deal.

However, backlash to the alleged deal was almost immediate. 

"Nike is the latest major brand to attack real women by hiring Dylan Mulvaney to advertise their products," tweeted former congressional candidate Robby Starbuck, a frequent Mulvaney critic. "No sane person should give them money after this. If we won’t demand companies stop mocking our wives and daughters then we’re weaker than I thought and deserve what we get."

Conservative radio host Glenn Beck posted a picture of Mulvaney in the Nike wear with the captioned "Just Dude It."

Mulvaney emerged as a social media sensation after transitioning from male to female in 2021 and has a TikTok account in which she documents each day of the transformation.

She has reportedly earned over $1 million from endorsements including one from Ulta Beauty, CeraVe, in addition to her Kate Spade and Bud Light gig. 

Mulvaney, also an actress, has 10.8 millions TikTok followers. 

She has also made multiple media appearances, including being a guest on the "Drew Barrymore Show," attending the Grammys and a White House interview with President Joe Biden.

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