NAACP to dedicate $20 million to energizing black voters ahead of November elections

The National Association for the Advancement of Colored People (NAACP) will spend a collective $20 million ahead of the November elections to motivate and energize black voters.

Black voters have been a key voting demographic for the Democratic Party, but the association said the advertising money this year will not target specific candidates. Instead, it is more aimed at the education and mobilization of the voters in 12 states.

The funds include $6 million for local NAACP chapters and partners, $1.4 million for texting voters, and $1 million for polling and research, according to NBC News. The outreach programs will also put special focus on the seven major battleground states.

“While the threats against our democracy are present and dangerous, our commitment to making our voices heard is unwavering,” Derrick Johnson, NAACP president and CEO, told the outlet. “Our most important Black job this November — for all of us — is showing up to the ballot box and making our voices heard. The only way to combat these radical extremists is with your vote.”

Approximately $5 million will spent in the battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, with $3 million going to radio ads in black communities and $2 million on mailing.

The NAACP said its messaging will focus on making sure that black voters are registered, know where to go on election day, how to report any issues they experience at polling locations, and will encourage them to vote early.

The association also said it expects the outreach programs to reach approximately 14.5 million voters.

Misty Severi is an evening news reporter for Just The News. You can follow her on X for more coverage.