Amid declining sales, Burger King announces 2-year, $400m restaurant upgrade and remodeling campaign

Fast food chain Burger King this week announced a massive nearly half-a-billion-dollar campaign that will retrofit thousands of its restaurants around the country in what the corporation called a "royal reset" of its facilities. 

Parent company Restaurant Brands International said in a press release on its website that it would be implementing a two-pronged, $400 million initiative "comprised of $150M in advertising and digital investments" and $250 million for "restaurant technology, kitchen equipment, building enhancements and high-quality remodels and relocations."

The effort is meant to "modernize the Burger King restaurant portfolio" and "attrac[t] more traffic back to the brand over time."

The company has reported declining sales over the past year not just in response to the COVID crises but relative to its competitors such as McDonald's and Wendy's. 

The chain said it plans to "invest in premium branding" in order to underscore some of its classic offerings such as the Whopper, and it also plans to launch "a destination worthy Chicken Sandwich portfolio." 

The company said its "restaurant refresh program" will encompass about 3,000 restaurants